Market Overview
The global biscuits market was valued at USD 134.1 Billion in 2025 and is projected to reach USD 191.4 Billion by 2034, growing at a CAGR of 4.00% during the forecast period 2026-2034. The market growth is primarily driven by rising consumer preference for convenience snacking, introduction of innovative product varieties, and improved online availability. Asia Pacific currently holds the dominant market position with a share exceeding 37.5% in 2025. For detailed insights, visit the Biscuits Market
Study Assumption Years
- Base Year: 2025
- Historical Year/Period: 2020-2025
- Forecast Year/Period: 2026-2034
Biscuits Market Key Takeaways
- Current Market Size: USD 134.1 Billion in 2025
- CAGR: 4.00% from 2026-2034
- Forecast Period: 2026-2034
- Asia Pacific dominates with over 37.5% market share in 2025, driven by rapid urbanization and growing disposable incomes.
- Rising demand for convenient, on-the-go snacks is a major growth catalyst worldwide.
- Increasing popularity of flavored, texture-varied, and portion-controlled biscuit products boosts consumption.
- Growth is further supported by expanding e-commerce platforms enhancing product accessibility.
- Product innovations including health-conscious variants like gluten-free and organic biscuits are gaining traction.
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Market Growth Factors
The biscuits market is propelled by escalating demand for on-the-go and convenience snacking options. With busy lifestyles and global urbanization, consumers seek quick, easy-to-carry foods that require no preparation. Biscuits, notable for long shelf life and diverse flavors, formats, and nutritional options, fulfill these requirements. The trend towards portion-pack and single-serve products particularly appeals to working professionals and students, fueling market growth across developed and emerging markets.
Innovation is a key driver, with companies introducing novel flavors, unique ingredient blends, and innovative biscuit types such as gluten-free, vegan, and organic options. Premium and gourmet biscuits with distinctive ingredients and upscale packaging are meeting consumer demand for refined snacking experiences. For instance, Mondelēz International's USD 5 Million Biscuit and Baked Snacks Lab inaugurated in Singapore in May 2024 exemplifies efforts to innovate and capture the Asia-Pacific premium snack segment by leveraging strategic regional resources.
The rise of digital commerce significantly enhances market reach. Online platforms enable consumers to conveniently browse, compare, and purchase biscuit products, including niche and specialty variants that might lack shelf space in traditional retail. E-commerce channels not only facilitate accessibility but also support the visibility of smaller and niche brands. This digital expansion broadens consumer choice and market opportunities, particularly in regions with limited physical retail access.
Market Segmentation
By Product Type:
- Crackers and Savory Biscuits:
- Plain Crackers
- Flavored Crackers
- Sweet Biscuits:
- Plain Biscuits
- Cookies
- Sandwich Biscuits
- Chocolate-coated Biscuits
- Others
Sweet biscuits lead with 63.6% market share, valued for their wide appeal, variety in flavors and occasions, affordability, and continuous innovations attracting health-conscious consumers.
By Ingredient:
- Wheat
- Oats
- Millets
- Others
Wheat dominates with 55.2% market share due to its availability, cost-effectiveness, nutritional value, and adaptability across biscuit varieties, including rising demand for whole wheat and high-fiber options.
By Packaging Type:
- Pouches/Packets
- Jars
- Boxes
- Others
Pouches and packets hold 48.6% share due to convenience, product freshness maintenance, portion control, cost-effectiveness, and consumer-friendly design suitable for both home and on-the-go consumption.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Independent Bakery
- Online Stores
- Others
Supermarkets and hypermarkets represent the largest channel with 38.5% market share, offering extensive product assortments, strong brand visibility, and convenient shopping experiences that foster consumer trust and impulse purchases.
Regional Insights
Asia Pacific leads the global biscuits market with a 37.5% share in 2025, underpinned by a rapidly growing population, urbanization, and rising disposable incomes. The expanding middle class demands affordable, convenient snacks, with localized flavors and innovative packaging strategies enhancing market penetration. Increasing health awareness drives demand for fortified, low-sugar, and organic biscuit variants, boosting regional leadership.
Recent Developments & News
- September 2024: Integrated Industries Ltd's subsidiary Nurture Well Foods launched a new biscuit range after acquiring a 3,400 MT biscuit plant in Neemrana, Rajasthan, reporting a 75% sales growth and Q1 2024 revenue of INR 1,401.4 Million.
- August 2024: ITC Sunfeast launched the protein-rich Sunfeast Super Egg & Milk Biscuit in various price tiers across South and East India, supporting the 'Help India Eat Better' initiative.
- July 2024: McVitie’s introduced its Signature biscuit range featuring indulgent caramel and chocolate varieties, debuting in Waitrose and expanding availability.
- June 2024: Mondelēz International partnered with Lotus Bakeries to expand Biscoff in India and co-develop Chocolates with Cadbury and Milka in Europe, aiming for early 2025 launches and global growth.
Key Players
- Bahlsen GmbH & Co. KG
- Britannia Industries Limited
- ITC Limited
- Lotus Bakeries Corporate
- Mondelez International Inc.
- Parle Products Pvt. Ltd.
- Pladis Global
- The Ferrero Group
- Walker's Shortbread
- Yildiz Holding
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