Shoppers are aware of whether the packaging is wasteful or thoughtful. This change has helped make kraft display boxes popular in grocery stores, farmers' markets and specialty stores. The natural finish is brown unlike the glitzy plastic shelves that could be nothing but plastic but they are not; it shows that the brand cares about their source. That minute visual hint can mean more to that green thumbed customer than any marketing message ever could be for retailers aiming to establish trust with a more environmentally conscious customer base.
Paying Attention to Packaging Materials by Shoppers
Surveys and data on stores have both agreed: Consumers pay attention. A plastic all the way around will tend to be similar to the other displays. A kraft finish will look different from the other displays on the shelf. This has not gone unnoticed by store buyers either and many are asking directly from brands regarding the sustainability of their display materials before committing to a stock. This is not only a marketing trend; it is now essential to secure shelf space in some retail categories particularly natural foods and specialty stores.
What Problem Does Glossy Packaging Create for Eco-Minded Brands?
When the display case that a brand is creating is constructed from the same kind of plastic as all other items in the case, it communicates a paradox. This mismatch is easily spotted by the shopper with a strong focus on sourcing, and can erode a brand's credibility without any product ever being picked up. The stores that count the waste they collect will also consider the cost of recycling it, and that's something that glossy, heavily laminated boxes will also be more expensive to recycle. This disconnect in a brand's messaging and its packaging is exactly where kraft materials come into the picture to make a difference.
How Do Custom Kraft Display Boxes Fix This Disconnect?
A brand's sustainable appearance can be maintained throughout, starting from the product label, through to the fixture on the shelf, with the use of custom kraft display boxes. Kraft board is also a good print material, so brands don't need to compromise on bold graphics because of the unbleached base material. A manufacturer can mold these boxes into counter displays, floor stands or shelf trays while retaining the raw and natural texture that customers want from their quality sourcing.
Print That Still Pops on a Natural Surface
Simple graphics are usually better suited to kraft stock than are full-coverage graphics.Simple graphics work better than full-coverage graphics with kraft stock.
Sturdy Enough for Daily Store Handling
Reinforced kraft board is res stockable and will retain shape without the need for plastic coating.
Easy to Recycling
Easily flatten and recycle kraft displays as soon as a promotion is over, whereas laminated displays are more apt to be sent to the general waste stream if not recycled.
Where Should Brands Look for Kraft Display Boxes Wholesale?
Bulk pricing is important when you have to deal with more than a few store locations. Kraft display boxes wholesale orders are best suited to product launch planning as both custom board and print runs require a lead time to prevent rush charges. Dealing directly with the manufacturer is often less expensive than dealing with a Reseller and has more control in board weight and finish. Producers like Display Packaging Boxes manage these custom kraft runs directly, allowing for cost control and timeliness of production.
What Makes Eco-Friendly Kraft Display Boxes Worth the Investment?
In some instances, eco-friendly kraft display boxes are slightly more expensive upfront, but the return comes from the end-user more often than not from the monetary value. Consumers who already prioritize environmental concerns when buying their products are more loyal to brands that prioritize recyclable and unbleached materials. Retailers are better off as well because it is easier to dispose of a kraft display at the end of a seasonal promotion. Gradually, the brand trust factor and the logistics of the stores make the additional cost worthwhile.
Display Packaging Boxes, International Paper, and Sonoco: A Look at Leading US Packaging Manufacturers
Packaging in the U.S. is made up of giant industrial paper-making companies and smaller manufacturers specializing solely in customized retail fixtures. Some manufacturers have large mills producing raw board which is sold to the broader market and some specialize in short-run, brand-specific display projects. The ones that really stand out are those manufacturers that not only have structural knowledge, but have also learned how a display will actually perform once it is in a crowded retail outlet. It is more often than not a mix of that and not just production volume that determines whether or not a display lasts beyond the first week on the floor.
What Should a Brand Confirm Before Ordering Kraft Retail Display Boxes?
Here is a short checklist to prevent expensive mistakes at the start of production:
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Board weight and thickness needed for the product's size
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Do the conditions require a water resistant coating?
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The minimum order quantity and sample availability.
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The typical time between getting approval and the final product is called turnaround time.
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Instructions for recycling or disposal to staff.
These details form the basis of the more successful Kraft retail display boxes where they are used in a display box.
Which Product Categories Suit Kraft Displays Best?
Some packaging types are more suited to this type of packaging:
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Organic and natural foods, where the material is similar to the product story.
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For coffee and tea brands seeking an artisanal, small-batch ambiance.
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Bath and body products with natural ingredients.
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Seasonal gifts and special products retail at brick and mortar stores.
In each instance the package reinforces the message the product is attempting to convey.
Final Thoughts
The products on retail shelves are changing to cater to shoppers' expectations of the brands they purchase. Unlike plastic or bulky lamination, Kraft display boxes can bring a product to the attention of customers. Brands that integrate sustainability into their display plans upfront tend not to have to deal with the awkward redesign many brands experience when customer expectations follow. Kraft packaging is becoming a business as usual rather than a nice to have feature and more stores are now considering packaging waste as a criterion of purchasing.
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