Market Overview
The global wheat germ oil market was valued at USD 657.99 Million in 2024 and is forecasted to reach USD 1,029.33 Million by 2033, growing at a CAGR of 5.10% during 2025-2033. The demand is driven by consumer preference for natural, organic, and nutrient-rich products, alongside rising use in cosmetic and skincare formulations that promote skin health. North America leads the market with a 34.0% share in 2024. The wheat germ oil market continues to show promising growth fueled by health and wellness trends.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
Wheat Germ Oil Market Key Takeaways
- The global wheat germ oil market size was USD 657.99 Million in 2024.
- The market is expected to reach USD 1,029.33 Million by 2033, growing at a CAGR of 5.10% from 2025-2033.
- North America holds the largest market share, accounting for over 34.0% in 2024.
- Growth is propelled by the expanding demand for functional foods enriched with nutrients like vitamins, minerals, and essential fatty acids where wheat germ oil is a key ingredient.
- The rising consumer awareness for natural, chemical-free, and nutrient-rich products supports market expansion.
- Increasing use of wheat germ oil in cosmetics and skincare products, due to its vitamin E content and antioxidant properties, aligns with consumer trends toward natural personal care solutions.
Request for sample copy for this report: https://www.imarcgroup.com/wheat-germ-oil-market/requestsample
Market Growth Factors
The global wheat germ oil market growth is driven significantly by the increasing demand for functional foods. Functional foods provide benefits beyond basic nutrition, incorporating key nutrients such as vitamins, minerals, and essential fatty acids. Wheat germ oil, rich in these nutrients, is favored for inclusion in these products. The functional foods market itself was valued at approximately USD 233.8 billion in 2024 and is projected to grow at a CAGR of 5.45% to reach USD 386.2 billion by 2033, presenting a substantial growth opportunity for wheat germ oil manufacturers.
Consumer demand is also influenced by a growing preference for natural and organic products across industries including skincare and nutrition. Wheat germ oil's natural extract status and nutrient-rich composition make it a vital ingredient in organic skincare products, dietary supplements, and functional foods. This demand is further reinforced by consumers' avoidance of synthetic additives and chemicals driven by concerns over potential health effects. The natural and organic products market has surged three-fold in revenue since 2007, expected to cross USD 300 Billion in 2023.
The adoption of wheat germ oil in cosmetic and skincare products is expanding due to its nourishing and rejuvenating properties. The oil's vitamin E content supports collagen synthesis and protects skin from free radicals, promoting healthy skin. Growing consumer preference for natural, effective skincare solutions is encouraging manufacturers to incorporate wheat germ oil into moisturizers, serums, and anti-aging products. This trend is underpinned by consumers seeking products that address specific skin concerns while aligning with their health and wellness goals.
Market Segmentation
By Nature:
- Organic: Derived from organically grown wheat kernels without GMO, artificial fertilizers, or pesticides, serving consumers who prioritize chemical residue-free and environmentally conscious products.
- Conventional: Extracted from conventionally grown wheat kernels using pesticides and synthetic fertilizers, offering a cost-effective option without organic certification.
By Distribution Channel:
- B2C: Dominates with 65.0% share, selling directly to end-users through traditional stores, online retailers, health food stores, pharmacies, and wellness outlets. E-commerce growth has enhanced accessibility and consumer awareness.
- Store-based Retail: Includes sales through physical retail outlets.
- Online Retailing: Increasing presence boosts convenience and awareness.
By End User:
- Cosmetics: Leads with 30.0% market share. Wheat germ oil is used in moisturizers, serums, lotions, and anti-aging products due to its high vitamin E and antioxidant content, promoting skin nourishment and rejuvenation.
- Dietary Supplements: Used for its nutritional benefits supporting skin, immunity, and heart health.
- Pharmaceuticals: Included for health-related applications.
- Food Industry: Utilized for functional food products.
- Feed Industry: Incorporated in animal nutrition.
- Others: Covers additional applications.
Regional Insights
North America dominates the wheat germ oil market with a 34.0% share in 2024, attributed to rising consumer awareness regarding health and well-being and a flourishing nutraceutical sector. The region's extensive manufacturer base and well-established distribution networks enhance product availability across multiple channels. Increasing natural skincare product demand further fuels market growth in this region, making North America a competitive hub within the global wheat germ oil market.
Recent Developments & News
In 2025, Anthii launched an innovative Hair Oil designed to combat thinning hair and promote healthier, fuller-looking strands, incorporating wheat germ oil among its key ingredients. Earlier in 2021, Gustav Heess GmbH introduced a new line of cold-pressed, unrefined organic wheat germ oil. These launches reflect the ongoing innovation and product portfolio expansion within the wheat germ oil market.
Key Players
- Agroselprom Ltd
- ConnOils LLC
- Hebei Jiafeng Plant Oils Co., Ltd.
- INLIFE Pharma Private Limited
- NeoLife International
- Now Foods
- Viobin (PHM Brands LLC)
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
Request for customization: https://www.imarcgroup.com/request?type=report&id=11939&flag=E
About Us
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
Contact Us
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No: (D) +91 120 433 0800
United States: +1-201971-6302
Share this page with your family and friends.