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For any business dealing with essential oils, the product inside the bottle is only half the story. The other, often more crucial half is the Essential Oil Packaging Box. This Box is not just a packaging container, but it is also a protector, and more importantly, the first physical touchpoint your clients have with your brand. Making the right selection is a convoluted process, but it is one that can impact your sales, brand recognition, and overall cash flow.
Prior to seeing designs be mindful of the oil holder function. The oil is kept in a fragile glass bottle. As such the Essential Oil Packaging box Protects the glass first and foremost. The oils are light and temperature sensitive so a solid box is also critical to maintain the oils therapeutic integrity during shipping and during storage.
However, protection is just the start. Your packaging also needs to look amazing. In a crowded market, your box is what makes your product jump off the shelf, whether physical or digital. A cheap, flimsy box suggests a cheap product, regardless of the quality of the oil inside. A premium box, on the other hand, immediately establishes trust and value.
The type of box you need will depend heavily on how you sell your oils.
If you sell single bottles in a retail outlet or in an online store, you need an essential oil packaging box that is standard but appealing. Usually, these are just simple, strong folding cartons that are robust and are meant to fit one bottle perfectly. Concentrate on:
Selling oils as a special present requires an entirely different approach. An essential oil gift box needs to feel substantial and luxurious.
Subscription services are huge, and your essential oil subscription box is the monthly ritual your customers look forward to. These boxes need to balance cost effectiveness with consistent branding and great protective design.
Many businesses expand their offerings to include ways customers can organize their oils at home.
The design of these storage boxes as permanent fixtures for the client’s home requires a premium experience. Beautiful enough to display on a vanity or bookshelf, wood boxes, with a brass hinge or a stiff cardboard case lined with velvet, provide a touch of class. The divider compartments should be sized precisely to ensure the oils do not tip over. This kind of product moves your brand from a simple seller of oils to a full lifestyle provider.
To truly stand out, you must invest in custom packaging boxes. While stock boxes are cheaper, they never tell your story as well as a custom design.
Your box", if done correctly, has the potential to showcase and testify to the quality of your product. You should take your time, get samples, and make sure the package of the product you choose is one which addition, instead of just containing the product. The ideal box should not simply hold the oil.
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